Target Audience
- Everything in media is made with consideration of audience , audience is the people who use or watch the media which is made. Generally, but not always, the producers make money out of that audience.
What is target audience ?
- A particular group at which a product such as a film or add is aimed at.
1) Primary audience is the main audience which have direct interest in the product.
2)Secondary audience is the audience which the product is not aimed at them but they may still buy it due to their children or friends ect...
3) Tertiary audience is the audience that may buy a product due to something that the product has with in.
Target audience can fall under these categories...
- Gender
- Age
- Ethnic group
- Interests
- Income range
- common interest they share
importance of target audience in the movie industry
- The most important thing in film industry is appealing to you target audience , as thats the people who will watch the film.
- identifying your target audience early is important as it will determine the content which will be in the film.
- It can help you manage your advertising and therefore save money.
Which audience appeal to what genres
- Romance will mainly appear to women
- Animated and adventure will mainly appeal to children aged 7-14
- Thriller movies will mainly appear to young adults 15-21
- Thriller , action and comedy are most popular amongst men
- Science fiction appeals to middle class
- Dramas and biography appeal to older people over 50
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