TARGET AUDIANCE

 

 

 

So what is a Target Audience?

A target audience is a group of people ( like me and you), at which film or advertisement is aimed. the target audience is the people that you want to interest into what you are doing and releasing, because it is them who will help you build and continue.

 

To find out your target audience you need to think about..

• what genre are you working at.
• what age group do you want your audience to be at
• what gender? or both genders
• ethnicity? or is it for all.

  for example if you want your audience to be in the age group of 7-14, then you need to adjust your work to attract that age, you can do that by looking at what genre they are most into, for example animation. you will then know what props to use, what ideas to have, colours and more.