Target audience research

Target audience

What is an audience?
'Audience' is a very important concept throughout media studies. All media texts are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it.

What is a target audience?
A particular group a medium is aimed at.

Different types of audiences:

- Primary audience: Are the ones who have the most interest in the product.
- Secondary audience:The product is not aimed at this audience however this audience may still possibly purchase this product.
- Tertiary audience:May buy this product because it has something with it.

Target audience categories:

- Gender

- Age

- Ethnic group

- Interests

- Income range

- Common interest they share

Importance of target audience in film industry:

- Appealing to the target audience as the goal is to satisfy them because they are the ones who will watch the film.

- Identification of the target audience early is important as it will determine the content of the film.

- Helps managing advertising and then saving money.

Which audience appeals to what genre:

- Sci-Fi appeals mainly to young adults/males.

- Dramas appeal to females 14+ and elderly.

- Biographies appeal to adults and elderly.- Thriller and action films appeal mostly to men.
- Comedies appeal to all.
- Romantic films are targeted towards females.

- Animation and adventure appeals to children aged 4-14 and families.